The Brazilian footwear brand Havaianas began its journey in 1962 when a Sao Paulo based footwear manufacturer Alpargatas decided to expand its range by introducing zori, a sandal version of the Japanese flip flop. Since comfort and durability were the topmost priorities, the manufacturers replaced the original straw with rubber and the outcome was an economical range of footwear limited to being used by the lower strata of society.

During the early years, it was quantity rather ...


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